I am Alice Lane Koerner founder of Roar Advisors
I started this work because I kept seeing the same pattern:
Smart, experienced leaders—clear in their thinking—
still struggling to explain what they do, shape their business, or decide what comes next.
Not because they lacked ideas.
But because they didn’t have a way to use what they already knew.
Over my 30-year career, I’ve worked across industries and roles:
- Wall Street technology analyst
- International MBA, University of Chicago Booth School of Business
- Founder of two businesses
- Brand strategy leader with agencies in New York, London, and for a Hollywood studio
I’ve partnered with organizations across finance, fashion, consumer products, nonprofits, and tech—from early-stage startups to global brands.
Through that work, I saw a consistent gap:
Brand strategy was powerful—but often stopped at expression: messaging, visuals, campaigns.
What was missing was a way to use that clarity to guide decisions across the business.
Clients typically come to me at these inflection points:
When growth has outpaced clarity; When the business has evolved, but the positioning hasn’t; When they’re moving forward—but without a reliable way to decide what comes next... If this sounds familiar, let's talk.
Brand Partners
| Proctor & Gamble Target Loft Esprit Nic+Zoe David Yurman Crown Royal Yankee Candle Yoplait Progresso Olay Camay Herbal Essences Gillette Venus |
Hasbro Microsoft Verizon Starwood Hotels & Resorts Westfield Kimberly Clark Professional NYSE Euronext Oppenheimer Funds Ameriprise Financial Charles Schwab Parker Health Group Buoy Health National Board of Medical Examiners International Literacy Association |
Agency Partners
| Saatchi & Saatchi Havas Futurebrand Doremus+Co Brand Union Spring Studios |
The Gate Worldwide Ideon Tipping Gardner Bearing Ventures The J |
Prefer to start on your own?
If you’re not ready for a conversation,
but want to start making sense of things on your own—
I’ve translated this work into a self-guided format in the Brand Reset Course.