I am Alice Lane Koerner, founder of Roar Advisors
Over my 30-year career, I’ve come to believe that it all starts with what makes brands and businesses distinctive.
Across industries and organizations...
- Wall Street technology analyst
- International MBA, University of Chicago Booth School of Business
- Founder of two businesses
- Brand strategy leader with agencies in New York, London, and for a Hollywood studio
I’ve partnered with organizations from finance to fashion, consumer products, healthcare, nonprofits, and technology; from early-stage startups to global brands.
Along the way, I learned that the most powerful brand ideas do much more than shape how a business presents itself.
They can define a new market opportunity. Inspire what gets built next. Give leaders a way to evaluate opportunities and make choices. Become an organizing idea for growth.
This changed the way I practice brand strategy.
From brand strategy to Brand Navigation
I created Brand Navigation to take this idea further: to use what makes a brand distinctive not only to shape its expression, but as a strategic starting point for the business itself.
It’s the approach I use with founders, leaders, and organizations when they’re creating something new, evolving what already exists, or deciding where to go next.
The work may lead to positioning, an offering, a growth opportunity, a new direction, or something we didn’t know we were looking for when we started.
That’s part of the point.
Start with what’s distinctive. See what becomes possible.
Brand Partners
| Proctor & Gamble Target Loft Esprit Nic+Zoe David Yurman Crown Royal Yankee Candle Yoplait Progresso Olay Camay Herbal Essences Gillette Venus |
Hasbro Microsoft Verizon Starwood Hotels & Resorts Westfield Kimberly Clark Professional NYSE Euronext Oppenheimer Funds Ameriprise Financial Charles Schwab Parker Health Group Buoy Health National Board of Medical Examiners International Literacy Association |
Agency Partners
| Saatchi & Saatchi Havas Futurebrand Doremus+Co Brand Union Spring Studios |
The Gate Worldwide Ideon Tipping Gardner Bearing Ventures The J |
Want to explore what's possible?
When it's time to create something new, evolve what already exists, or consider what comes next for your brand or business, let’s talk.
Brand Navigation, on your own.
For independent leaders and business owners, the Brand Reset Course offers a self-guided way to apply this thinking to your own work and business.